My Approach
My approach is consultative, collaborative, and rooted in real-world experience. I don’t offer one-size-fits-all solutions—I work closely with each provider or practice to assess where they are, identify where the gaps lie, and co-create a strategy that aligns with their goals, values, and clientele. With over two decades in advanced aesthetics, I bring both clinical insight and business acumen to the table, helping you make informed decisions about your services, protocols, technology, and team structure. Whether you’re just starting out or ready to scale, I approach every engagement with the mindset of a trusted advisor—someone who understands the unique challenges of our industry and can offer clear, actionable guidance. Together, we build a business that doesn’t just look good on paper—it functions with purpose, profitability, and integrity.
Areas of Expertise
Mentoring
Too often, Aestheticians enter the field with a passion for skincare and transformation—but without the business foundation needed to truly thrive. While technical skill is essential, it’s not enough on its own. Long-term success in aesthetics is built on a deep understanding of the procedures, protocols, and processes that support every client experience, treatment outcome, and team interaction. From the way consultations are conducted, to how follow-ups are handled, to the systems that drive rebooking and retention—everything must be intentional, consistent, and client-centered. When Aestheticians commit to learning the business of their profession—not just the artistry—they gain the clarity, confidence, and control required to build sustainable, profitable practices. It’s this combination of clinical excellence and business intelligence that separates good providers from great ones—and turns short-term service into long-term impact.
Retail
Retail skincare is not just an add-on—it’s an extension of every treatment and a reflection of your credibility as an aesthetic professional. Yet too often, retail is treated as an afterthought rather than an integral part of the client’s long-term results. A true professional understands that product recommendations must be rooted in science, not sales tactics. When you know why a particular ingredient works, how it interacts with the skin post-treatment, and what protocols it supports, you’re not just selling—you’re educating, customizing, and building trust. A well-informed recommendation reinforces your expertise, elevates the client experience, and creates a continuity of care that extends far beyond the treatment room. In today’s competitive aesthetic landscape, the ability to confidently speak to the function, formulation, and benefit of every product you endorse isn’t optional—it’s essential.
Investing in Technology
What many providers miss is that every aspect of an aesthetic practice—services, devices, retail products, and client experience—are interconnected, and when aligned strategically, they drive powerful results both clinically and financially. I teach Aestheticians and practice owners how to look beyond isolated treatments and instead see the whole ecosystem of their business. Every service offered should complement another. Every device should serve a specific purpose in your treatment pathways. Every product should reinforce results and deepen client commitment. When you understand how to connect these pieces—how a facial leads to a corrective series, how a device supports a long-term skin plan, how retail builds retention—you begin to see how true ROI is built. It's not just about what you offer, but how and why you offer it. I guide professionals in designing a service model that’s not only effective and ethical, but also scalable, profitable, and client-focused at every level.